Whatever the case, it’s hard to imagine that even commercials the caliber of Freeman’s could capture the pop culture zeitgeist the way that “Where’s the Beef?” did in 1984, or the gerbil being shot out of a cannon did for Cyberian Outpost during the dot-com boom. (Clara Peller, the then-octogenarian who appeared in that famous “Wendy’s” spot, is pictured above.) TV commercials don’t capture the popular imagination the way they once did; it’s another casualty of the era of micro-targeted media..
For the fun of it, below is an overlooked commercial Freeman did for Wendy’s while at Dancer Fitzgerald Sample. Take a look and have a laugh at “Russian Fashion Show”:
http://mediadecoder.blogs.nytimes.com/2009/11/03/wheres-the-agency-freemans-shop-is-no-more/?scp=1&sq=Cliff%20Freeman&st=cse
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